Accompanying programme to the exhibition Blue and Strong: The Story of ALPA and Leo Heilbrunn

We cordially invite you to the accompanying programme to the exhibition Blue and Strong: The Story of ALPA and Leo Heilbrunn, which will run until 28 April 2022. The accompanying programme of the exhibition will include guided tours with the curator of the exhibition Mgr. Helena Maňasová Hradská, Ph.D. from the Cabinet of Theoretical Studies of the Faculty of Multimedia Communications at the University of Technology in Zlin. Guided tours will take place: The guided tour, which will take place on 21 April 2022, will be followed at 5 pm by a lecture by Jan Pezda entitled Gustav Frištenský before Gustav Frištenský The Birth of a Czech Sports Star. 👉 Facebook event At the lecture, you will learn what is behind the marketing success of Alps and how the first Czech sports star was born after 1900 in the visually colourful media landscape of sport and mass consumer culture.   The entire exhibition will end with a closing ceremony on 28 April 2022 at 5:30 PM. The Zlin cabaret-punk band Franc Alpa will symbolically play for dancing and looking, or folk paint for massages and baths. This will be followed by DJ Mick Jaeger with his relaxed set. We look forward to seeing you!

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