We are preparing an exhibition about the graphic artist Leo Heilbrunn

The exhibition will be a brief summary of research into the advertising media of the interwar brand Alpa from the perspective of visual studies and the history of marketing. The main aim of the exhibition is to highlight the wide and varied range of resources (ideologies and pre-images) that the brand’s sales strategy was able to use to build its identity. The participation of the advertising artist Leo Heilbrunn in the creation of this identity was essential and largely determined the high level of marketing communication of the company, for which the Alpa brand became a legendary example of good “high style” advertising.