Build it UP! – Brandbuilding

The second-to-last workshop of this year’s Build it UP! series, which we are organizing together with the UPPER Centre for Creative Industries and Entrepreneurship, will take place on Monday 24 April at 4 PM. In the brand building workshop, students will learn the three basic steps in brand building, namely creating a brand strategy, brand identity and brand marketing. The workshop will be led by a person who deals with brandbuilding on a daily basis, Michal Pastier. Michal has been ranked as one of the Top 100 European Innovators by Google and the Financial Times and with over 200 other creative awards, he is one of the most highly regarded advertising creatives in the region. In 2021, he founded a new hybrid agency, Darwin and the Machines, which aims to create long-lasting and consistent brand communications. The event is free for all, but if you want to secure a place please register in advance by emailing: upper@utb.cz. For the latest information, follow the Facebook event.