G18 Gallery invites you to the last exhibition of the summer semester – Speed and Escape, which will guide you through the visual strategies of graphic design in automotive advertising of the 1920s and 1930s.
The exhibition continues the long-term research of curator Helena Maňasová Hradská, who focuses on the history of advertising and marketing in interwar Czechoslovakia. The first exhibition output of the research was a presentation of the visual identity of the Alpa brand (Blue and Strong. The Story of the Alpa Brand and Leo Heilbrunn).
Another exhibition depicts another of the important themes of contemporary imagination, which were used in advertising campaigns of brands such as Praga, Škoda, Zetka (Zbrojovka). The research will again focus on the timeless value structures of visual advertising, such as the aestheticization of speed, the simplification of the concept of freedom, social valuation and technological progress.
Reproductions of period posters will also be complemented by typographic posters by students of the Graphic Design Studio at FMK UTB in Zlin.
The opening of the exhibition will take place on 21 June, traditionally at 6 PM, and will run from 22 June to 31 August 2023, every Monday to Thursday, 1-6 PM.
The exhibition was made possible with the financial support of the Ministry of Culture. Thank you!
